Riders blog
Nov 20
BEHIND THE JEANS - BREE WARREN

BREE WARREN TALKS BODY CONFIDENCE 

Bree Warren talks body confidence in Riders by Lee Australia

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We recently launched our summer campaign – Denim For Every Body – our first campaign that showcases the diversity of our denim offering, catering to range of different ages, body shapes and sizes.

Model and body positive advocate, Bree Warren featured as part of our summer campaign and we sat down with her post shoot to chat about her thoughts on more inclusive and diverse size representation in the media as well as body confidence amongst the younger generation.

Read on to find out what she had to say…

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Oct 25
DENIM FOR EVERY BODY - SUMMER 18

Denim for Every Body Riders By Lee Australia Summer Campaign 2018

This season we jetted to Byron Bay to celebrate our latest Summer 18 denim campaign and put the spotlight on what lies at the core of our brand – it’s rich diversity when it comes to our denim offering. Ethically sourced and designed locally in Melbourne, our denim collections cater to a range of different ages, body shapes and sizes - to inspire everyone to feel good in their own skin.

Check out Denim for Every Body here

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Oct 04
BEHIND THE JEANS - EMMA HAMBLETON

EMMA HAMBLETON TALKS BODY POSITIVITY

Emma Hambleton talks body positivity in Riders Girlfriend Short Filtered Blue

Emma Hambleton in the Girlfriend Shorts

In recent years, the body positive movement has gained momentum as brands challenge the beauty and body standards we’ve long accepted as most desirable. Our aim at Riders By Lee is to always prioritise fit diversity, promote inclusivity and encourage self-acceptance. We celebrate body positivity and don’t want to talk to just one body type, we want to show a refreshing representation of different body shapes and sizes to inspire everyone to feel good in their own skin.

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About // Riders By Lee Blog

All day long we dream about denim. Now you can too.
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