WAIST: To measure correctly stand straight and wrap the tape around the smallest part of your torso. Be firm, but make sure you can still breathe!
SEAT: This measurement should be taken at the fullest part around your butt. Remember no butt clenching and keep the tape firm!
Wrap the tape measure under your armpits, around the fullest part of your chest. The tape measure should be snug. Not so tight that it constricts breathing, but not so loose that it slides down. Don't puff out or flex chest, stand as normal.
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Our latest fit, takes inspiration from your Dad's wardrobe. Meet our Dad Jean, a looser fit profile, worn either slouchy and relaxed on the mid rise or pulled up for a more high-waisted look, making it verstaile for a range of different body shapes. They are craftd in our new Light denim fabrication, a soft lightweight fabric innovation offering you the look of a tradtional denim jean, but with amazing comfort and softness. Our softest denim yet will naturally mould to your shape the more you wear it, giving you the ultimate customised fit. Featured here in a super light-blue denim with a slight acid wash taking a little inspiration from the 80's.