31st October 2019
Introducing our new Curve fit, made for curvy bodies.
Late last year our design team started formulating this jean after listening to feedback from our online customers about the need to cater to a more hourglass shape.
The Curve jean has been specifically engineered to embrace a more hourglass figure, hugging the waist and allowing extra room in the hip and thighs.
So what does a jean that has been designed to flatter every curve feature?
- A gap-proof waistband and a longer back rise that sits more comfortably around your butt
- A make-up that specifically holds you in and flatters a range of curvy silhouettes
- Premium super stretch denim with great retention technology
- A size range from size 6 through to 20
The most exciting part? Our Curve jean celebrates and compliments women with a different hip to waist proportion, meaning you can be a size or a size 20 and still find your perfect fit.
Get To Know Riders Classics
Lets it hear it for our Riders Classics, a range of iconic fits made to stand the test of time. Heritage detailing with a modern fabrication ensure these original silhouettes and blue hues surpass seasons. Humble yet modest, they are a contemporary take on a heritage jean.
Introducing Spring 23 | Better Together.
Better together is all about you. We have thoughtfully developed our new Spring 23 collection in conjunction with your feedback ensuring that we considered your every need and want at every touch point. From the quality, to the fit to the comfort factor and all the details in between…