5th May 2022
DENIM THAT CELEBRATES YOUR CURVES IS BACK
No one serves your curves like we do.
Our ground-breaking Curve denim is back and better this season with new fits and washes, designed to love an hourglass shape, ready to lift & contour your curves and smooth & sculpt like never before.
Turn heads with new denim that sits just right. This isn’t your average jean. Elevated denim that celebrates your body, your curves and your style? We’ve thought of everything.
SUPPORTS YOUR CURVES
Premium super stretch denim with great retention technology & front pocket construction that flattens your tummy & sculpts your curves.
FITS JUST RIGHT
Features a gap-proof waistband that caters to an hourglass shape with larger hips and thighs and a proportionately smaller waist.
Includes a longer back rise allowing your jeans to sit more comfortably around your butt. Think no gaping or bunching.
Re-meet the silhouettes that created a new community, including the Hi Mom and Hi Rider and now featuring our best-selling Hi Straight.
Get To Know Riders Classics
Lets it hear it for our Riders Classics, a range of iconic fits made to stand the test of time. Heritage detailing with a modern fabrication ensure these original silhouettes and blue hues surpass seasons. Humble yet modest, they are a contemporary take on a heritage jean.
Introducing Spring 23 | Better Together.
Better together is all about you. We have thoughtfully developed our new Spring 23 collection in conjunction with your feedback ensuring that we considered your every need and want at every touch point. From the quality, to the fit to the comfort factor and all the details in between…