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31st October 2019

INTRODUCING CURVE

Introducing our new Curve fit, made for curvy bodies.

Late last year our design team started formulating this jean after listening to feedback from our online customers about the need to cater to a more hourglass shape.

riders-curve

riders-curve

The Curve jean has been specifically engineered to embrace a more hourglass figure, hugging the waist and allowing extra room in the hip and thighs.

riders-curve

riders-curve

So what does a jean that has been designed to flatter every curve feature?

  • A gap-proof waistband and a longer back rise that sits more comfortably around your butt
  • A make-up that specifically holds you in and flatters a range of curvy silhouettes
  • Premium super stretch denim with great retention technology
  • A size range from size 6 through to 20

riders-curve

riders-curve

The most exciting part? Our Curve jean celebrates and compliments women with a different hip to waist proportion, meaning you can be a size or a size 20 and still find your perfect fit.

riders-curve

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