21st April 2021
WELCOME TO WINTER 2021
Planet conscious denim for years to come.
In a time when the world is moving quickly and more of us are “buying into buying less”, we are committed to reducing our environmental footprint which is why our latest collection is made up of high quality denim fabrics, that use sustainable resources and ethical practices.
Not only will you feel good in your own skin, but you’ll feel kinder to our planet for investing in quality wardrobe staples that you’ll have for years to come.
SHOP DENIM FOR EVERYBODY
Here’s a little snapshot of what we’ve been up to help reduce our environmental footprint in the last year.
100% of cotton used in our denim is either BCI, organic or untreated cotton in it’s natural form
Approx. 60% of our factories have invested heavily in water recycling plants
We have reduced our power consumption by 30% with our denim suppliers upgrading their tumble dryers to more efficient energy-efficient models
100% of our individual garment packaging is biodegradable polybags, with the aim to shift to plant-based compostable bags by 2022.